THE BRIEF:
Create a viable business, graphic identity, and a branding campaign for a vacant property on the south side of Birmingham, Alabama. The campaign centered around music ‘junkies’ and the instruments of their addictions. Materials produced would be hung as posters in music shops and street corners and run as advertisements in relevant local and regional publications.
THE SOLUTION:
In keeping with the youthful, cultural hub that is Five Points South, we created Sound Check, a recording studio, event hall, and concert venue. The graphic solution heralds the keepers of counter-culture and targets those who create in order to capture their audience.
THE EXECUTION:
+ Full Identity Suite
+ Event Posters
+ Brand Posters
+ Copywriting