Category Archives: portfolio

THE BRIEF: Redesign the packaging system for a common brand found at national department stores or discount stores. THE SOLUTION: Who wouldn’t take the opportunity to have fun with underwear? The solution approaches the demographic (25-65 blue-collar males) in a … Continue reading →

THE BRIEF: As the in-house web designer, responsibility ranges from the creation of new sites/blogs to web marketing materials to general site updates and maintenance, as well as lending a hand when needed on the print side. THE EXECUTION: + … Continue reading →

THE BRIEF: Design and implement both a branding system and a robust and secure storefront for a new crafting supply startup in Orem, Utah. THE SOLUTION: The website utilizes WordPress to display products and organize customer service information. The frontend … Continue reading →

THE BRIEF: The following images include a few of the website projects completed over the course of my internship at Scout Branding Company. THE SOLUTION: The solutions presented vary by client. The goal for each was accessible, cross-browser compatible websites … Continue reading →

THE BRIEF: Design a flexible branding system for a local painting company that projects the founder’s honesty and friendliness. THE SOLUTION: The design takes advantage of a common, warm greeting—“hi.”—to invite a closer look. This solution targeted two markets: local/regional … Continue reading →

THE BRIEF: Design event collateral for United Cerebral Palsy of Greater Birmingham’s largest yearly fundraiser. THE SOLUTION: The illustration takes advantage of UCP’s location and the dressed-down nature of Casual Day to present a scene without formality. THE EXECUTION: + … Continue reading →

THE BRIEF: Create a viable business, graphic identity, and a branding campaign for a vacant property on the south side of Birmingham, Alabama. The campaign centered around music ‘junkies’ and the instruments of their addictions. Materials produced would be hung … Continue reading →

THE BRIEF: A local automotive metalworker wanted to open a shop. A full branding effort was launched and included a stationary package, web site, trade show materials, signage, uniform design, and print collateral. THE SOLUTION: The identity takes advantage of … Continue reading →