THE BRIEF:
A local automotive metalworker wanted to open a shop. A full branding effort was launched and included a stationary package, web site, trade show materials, signage, uniform design, and print collateral.
THE SOLUTION:
The identity takes advantage of the elegant simplicity in early American automotive design and hot-rodding. The typography references sans serif forms from the 1950s and 1960s and combines them with the hand painted letter forms found on track cars. The collateral created was also designed to espouse elegance, superior craftsmanship, and appeal to hot-rodders and enthusiasts.
THE EXECUTION:
+ Full Identity Suite
+ Brand Collateral, including a look book/portfolio and mailer
+ Trade Show Display
+ Web Site
+ Copywriting