THE BRIEF:
Design a flexible branding system for a local painting company that projects the founder’s honesty and friendliness.
THE SOLUTION:
The design takes advantage of a common, warm greeting—“hi.”—to invite a closer look. This solution targeted two markets: local/regional business owners and middle/upper income women.
THE EXECUTION:
+ Full Identity Package
+ Brand Advertisements (Digital + Print)
+ Trade Show Display
+ Vehicle Graphics and Building Signage
+ Website
+ Copywriting